Are you using the time you put customers on hold to tell them about your products/services?

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Most newer phone systems allow you to upload a digital music-on-hold message.  You can easily create a custom music-on-hold message with royalty-paid music.  This message can tell clients/customers about your products and services, how to get support, etc.  Music-on-hold can be your ‘silent salesperson’ – helping sell products/services for you while people are holding!  It does take some time to plan out, but here is what we did at ComRes:

*          Chose a music-on-hold production company

*          Wrote a script on what we wanted to say – in our case, I wrote about ten 30-second mini-ads for different products and services so that they do not get dated quickly.

*          Selected a music format we wanted for background music

*          Selected a voice talent we wanted to use

From this, our on-hold production company refined the script, recorded it and let us make revisions, then we uploaded it onto our phone system.

This is a fairly inexpensive option to help promote your business and services. If you would like more information, contact your ComRes representative at 954-462-9600.

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