Are you using the time you put customers on hold to tell them about your products/services?
Most newer phone systems allow you to upload a digital music-on-hold message. You can easily create a custom music-on-hold message with royalty-paid music. This message can tell clients/customers about your products and services, how to get support, etc. Music-on-hold can be your ‘silent salesperson’ – helping sell products/services for you while people are holding! It does take some time to plan out, but here is what we did at ComRes:
* Chose a music-on-hold production company
* Wrote a script on what we wanted to say – in our case, I wrote about ten 30-second mini-ads for different products and services so that they do not get dated quickly.
* Selected a music format we wanted for background music
* Selected a voice talent we wanted to use
From this, our on-hold production company refined the script, recorded it and let us make revisions, then we uploaded it onto our phone system.